Kerri Cheek is director of Women in Bus and Coach (WiBC), an organisation she co-founded in 2023 to promote gender equality and inclusion within the UK bus, coach, and community transport sectors. In addition to her strategic leadership role at WiBC, Cheek serves as senior bus safety development manager at Transport for London (TfL), where she leads the Bus Safety Development Strategic Change Programme. Her initiatives have included the development of the multi-award-winning Bus Safety Standard and London’s bus driver fatigue programme.