Lydia Horbury is director for England at Bus Users UK, a role she has held since October 2023. Based in Huddersfield, she brings a background in marketing, public relations, and senior leadership in education to her position. In her capacity, Horbury leads campaigns, oversees complaints services, and collaborates with transport providers, NGOs, and government bodies to enhance access to public transport. She has been instrumental in initiatives such as the 2024 Catch the Bus Month and has advocated for reforms like reciprocal concessionary travel schemes across the UK.